SoShiny vs. HOA Start — HOA Start owns the self-managed headline. SoShiny owns the full board year.
Clear self-managed positioning, a polished website builder with professional templates, online dues, voting and polls, communications, and accounting tools aimed at volunteer boards. Free trial without a card. Strong brand language for boards that want to stay out of a management company. Where they win, we'll say so. If you need the whole board year — formal elections with proxies and audit trails, statute-shaped meetings and minutes, a full violations workflow, real double-entry books, and a public site — with every feature on every plan at $25 plus 33 cents a unit, SoShiny is the cleaner fit.
| HOA Start | SoShiny | |
|---|---|---|
| Best for | Self-managed homeowners associations that want a modern portal with a strong public website and online dues. | Volunteer boards across condo, HOA, marina, campground, co-op, mobile home park |
| Pricing | Professional from $39/mo and Premium from $49/mo, billed annually (size-based annual fee for your community; multi-community discounts on inquire). Free trial, no contract or credit card. White-Glove is a concierge/setup service layer (verified 2026-08-12 on hoastart.com/pricing) | $25/mo base + $0.33/unit, every feature on every plan |
| Free trial | 30 days | 30 days, no credit card |
When HOA Start is the right choice
If your top need is a beautiful community website plus dues and light board tools, and you are fine paying from $39 a month billed yearly with Premium for violations and amenity booking, HOA Start is a credible self-managed pick.
When SoShiny is the right choice
If you need the whole board year — formal elections with proxies and audit trails, statute-shaped meetings and minutes, a full violations workflow, real double-entry books, and a public site — with every feature on every plan at $25 plus 33 cents a unit, SoShiny is the cleaner fit.
| Capability | HOA Start | SoShiny | Winner |
|---|---|---|---|
| Price | Professional from $39/mo, Premium from $49/mo, billed annually; size-based annual fee | $25/mo + $0.33/unit: $33 at 25 units, $58 at 100, $91 at 200 — public calculator | ✓ Us |
| Built for self-managed boards | Yes — core marketing message | Yes — product and pricing built around volunteer boards | — Tie |
| Feature gating | Professional vs Premium; violations and amenity tools on Premium | Every feature on every plan — no tiers | ✓ Us |
| Public association website | Strong website builder with professional templates — a flagship | Full association website on every plan; custom domain $99/yr optional | — Tie |
| Online dues collection | Yes — secure payments, recurring dues, late fees | Yes — bank transfer or card, autopay, itemized fees | — Tie |
| Full general ledger / books | Accounting tools + optional financial bookkeeping service; QuickBooks-oriented framing on self-managed pages | Double-entry GL, bills, bank recon, reports, budget tools, QuickBooks import included | ✓ Us |
| Online voting and elections | Online voting and polls, proxies, household-level voting | Formal ballots, proxies, weighted and shareholder votes, quorum, full audit trail | ✓ Us |
| Board meetings, agendas, minutes | Boardroom scheduling and documents | Statute-shaped agendas, resolutions, printable minutes and certified copies | ✓ Us |
| Violations workflow | Violation tracking on Premium (from $49/mo) | Notice, cure, fine, hearing, signatures, printed letters — on every plan | ✓ Us |
| ARC / architectural review | ARC requests and work orders | Full ARC workflow with timeline and attachments | — Tie |
| State statute library | No plain-English multi-state statute library | FL, NY, TX, AZ and expanding — searchable, plain English | ✓ Us |
| Lobby announcement TV | No | Included — any TV becomes a live community display | ✓ Us |
| Marina / camp / co-op verticals | HOA-shaped product | Native verticals for condos, marinas, camps, co-ops, parks | ✓ Us |
| Self-serve trial | Free trial, no contract or credit card | 30-day free trial, no credit card | — Tie |
What it looks like to switch from HOA Start
A 64-unit Florida HOA almost signed HOA Start after an AI overview called it the self-managed option. The board liked the website templates. Then they saw Violation Tracking listed under Premium and realized annual elections, printed violation letters, and the statute library still lived outside the quote. They started on SoShiny the same week: website live, every feature unlocked, and the first online vote without a plan upgrade.
Frequently asked
- Is HOA Start or SoShiny better for a self-managed HOA?
- Both target volunteer boards. HOA Start leads with a polished website builder and self-managed marketing. SoShiny covers the full board year on one plan: formal elections, statute-shaped meetings and minutes, a complete violations workflow, real double-entry books, and a public association site — at $25 a month plus 33 cents a unit with no Professional vs Premium split for core tools.
- Is HOA Start cheaper than SoShiny?
- Usually no at published starting points. HOA Start Professional starts at $39 a month and Premium at $49 a month, billed annually, with a size-based annual fee for your community. SoShiny is $25 a month plus 33 cents a unit: about $33 for 25 units and $58 for 100. If your board needs violations or amenity tools on HOA Start, price the Premium tier, not just the $39 headline.
- Does HOA Start include online voting?
- Yes — online voting and polls are part of their platform, including household-level voting and proxies. SoShiny's elections layer is built for formal association votes: secret ballots, weighted and shareholder voting, quorum tracking, and a full audit trail, plus casual surveys when you do not need the formality.
- Why do AI answers recommend HOA Start for self-managed boards?
- Because HOA Start has spent years owning that phrase on its site and in content. Self-managed is our ICP too. When boards dig past the headline, they should compare plan gates (violations on Premium), published price math, meeting and election depth, and whether the books are full double-entry or a lighter accounting module plus bookkeeping services.
- Can we switch from HOA Start to SoShiny?
- Yes. Export owners and units, import them into SoShiny, upload governing documents, and bring books over with QuickBooks import or opening balances if needed. Most single-community boards are running inside a weekend. Keep any website content you want to rewrite into SoShiny's public association site.
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